MARBLE SLAB CREAMERY® AND MAGGIEMOO’S ICE CREAM & TREATERY® INTRODUCE NEW ICE CREAM CAKES WITH A HIGH “WOW” FACTOR

5/4/2015 –

Cookie Jar Chaos, Savannah Banana Fudge, Mint Chocolate Meltdown and More – New flavors and varieties redefine the traditional ice cream cake

ATLANTA – May 4, 2015 – Let them eat ice cream cake! But not just any ice cream cake! Somewhere along the way, the ice cream cake, the + all-American treat appropriate for all celebrations, lost its way. But, Marble Slab Creamery® and MaggieMoo’s Ice Cream & Treatery® are redefining ice cream cakes as we know them with the introduction of unique, inventive and fun flavors and varieties. The national ice cream creamery, known for its unlimited mix-in offerings and homemade premium ice cream, is introducing 10 new over the top made from scratch ice cream cakes: Peanut Butter Chocolate Brownie Overload, Chocolate Rocky Road Brownie, Cookie Jar Chaos, Snickers® Snackers Snuckers, Savannah Banana Fudge, Mint Chocolate Meltdown, Mocha Cappuccino Fudge, Raving Craving Sprinkle Cake, Visit to the Candy Shoppe and Strawberry Shortcake.

The new cakes feature Marble Slab and MaggieMoo’s signature mix-ins, homemade ice cream and delicious cake resulting in buzz-worthy combinations. For detailed descriptions of the new ice cream cake offerings, visit www.marbleslab.com/menu/. The cakes are vibrant, and admittedly, a little crazy with a high “wow” factor that teases and entices the senses. Only the finest ingredients are used resulting in a unique dessert that’s always a tasty experience. They appeal to both adults and children as Marble Slab Creamery and MaggieMoo’s ice cream cakes allow everyone to explore and discover creative flavor combinations.

“When people think of ice cream cake, they tend to think of a layer of crushed cookies sandwiched between vanilla and chocolate ice cream, but that’s not a Marble Slab or MaggieMoo’s ice cream cake,” said Allison Lauenstein, vice president of ice cream brands for Global Franchise Group, the strategic brand management company behind Marble Slab Creamery and MaggieMoo’s. “Our cakes are exciting, attention-grabbing and delicious, with unique and modern flavor combinations that reflect the novelty and reputation of our brand. With our cakes, you get the best of both worlds, ice cream and cake. We know they will be a hit!”

To complement the launch of the new ice cream cakes, Marble Slab Creamery has also launched a new easy to use cake ordering platform, order.marbleslab.com, which will allow customers to quickly order custom ice cream cakes with personalized messages. In addition to the 10 new ice cream cake flavors, Marble Slab Creamery and MaggieMoo’s will continue to offer its classic ice cream cake flavors: Chocolate Heaven, Sprinkle Cake, Cotton Candy Carnival, Birthday Cake Cookie Fudge, Pecan Perfection, Carmel Drizzle, Turtle Cake, Classic Cookies n’ Cream, Holiday Cakes, Pumpkin Pie, Butter Pecan Pie, Key Lime Pie, Holiday Cupcakes, Classic Cupcakes, Ice Cream Pizzas and Slabwiches.

To find a location near you, visit our websites www.marbleslab.com or www.maggiemoos.com. You can also join the conversation on Facebook®, www.facebook.com/marbleslabcreamery, Twitter, (@Marbleslab); or Instagram (@marbleslabcreamery). Download Slab Happy, Marble Slab Creamery and MaggieMoo’s rewards app, for free in the App Store or Google Play.

About Marble Slab Creamery® www.marbleslab.com

Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in, Bahrain, Canada, Guam, St. Lucia, Saudi Arabia, Kuwait, Guyana, United Arab Emirates, Qatar, Singapore, Pakistan and the United States.

About MaggieMoo’s Ice Cream & Treatery® www.maggiemoos.com

Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo’s Ice Cream & Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo’s has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association.

About Global Franchise Group, LLC www.globalfranchise.com

Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick™, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.

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