MARBLE SLAB CREAMERY® AND MAGGIEMOO’S ICE CREAM & TREATERY® OFFERS SWEET END TO SUMMER WITH LAUNCH OF CUSTOMER REWARDS APP

9/3/2014 –

New “Slab Happy” app offers customers $5 coupon upon signing up and free ice cream on your birthday

ATLANTA – September 3, 2014 – Summer may be coming to an end, but that doesn’t mean it’s the end of ice cream season. Marble Slab Creamery® and MaggieMoo’s Ice Cream & Treatery® announced today the launch of its new app, Slab Happy. The app is free to download and offers customers rewards such as a $5 off coupon just for signing up, and free ice cream on their birthdays and Slab Happy anniversary. Points are earned for every dollar spent. Reach 50 points and customers will receive a $5 off reward.

“Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery are excited to make the end of summer a little sweeter with the launch of Slab Happy – our free rewards app,” said Allison Lauenstein, vice president of ice cream brands for Global Franchise Group, the strategic brand management company behind Marble Slab Creamery and MaggieMoo’s. “This app allows us to easily reach out to and reward our customers for purchasing their favorite ice cream with unlimited mix-ins, and celebrate various milestones such as their birthdays and Slab Happy anniversary with free ice cream.”

Slab Happy can be downloaded for free in the App Store or Google Play. To redeem coupons and rewards, customers must display the offers on their phones or provide their phone number to Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery for verification purposes.

To find a location near you, or to learn more about Slab Happy, visit our websites www.marbleslab.com or www.maggiemoos.com. You can also join the conversation on Facebook®, www.facebook.com/marbleslabcreamery or www.facebook.com/maggiemoos, Twitter, (@Marbleslab or @MaggieMoos); or Instagram (@marbleslabcreamery).

About Marble Slab Creamery® – www.marbleslab.com
Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in, Bahrain, Canada, Guam, Saudi Arabia, Kuwait, Lebanon, Trinidad and Tobago, United Arab Emirates, Qatar, Singapore, and the United States.

About MaggieMoo’s Ice Cream & Treatery® – www.maggiemoos.com
Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo’s Ice Cream & Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo’s has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. MaggieMoo’s brand icon is Miss Maggie Moo, an ice cream celubutante, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.

About Global Franchise Group, LLCwww.globalfranchise.com
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick-service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick™, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.

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