MARBLE SLAB CREAMERY AND FRESHËNS QUALITY BRANDS ANNOUNCE THE OPENING OF THE FIRST CO-BRANDED STORE UNDER A NEW PARTNERSHIP

Gourmet Ice Cream and a Healthy Alternative Under One Roof

ATLANTA - August 11, 2008 - Marble Slab Creamery and Freshëns Quality Brands have announced the opening of a co-branded store in Woodland Hills, Calif. The co-branded concept is supported by NexCen Brands, Inc. (Nasdaq: NEXC) ("NexCen"), parent company of Marble Slab Creamery. NexCen recently entered into a co-branding agreement with Freshëns, a provider of freshly-blended fruit smoothies with more than 1,200 locations. The new store, located in the Woodland Hills Promenade, is owned and operated by Hamlet Ovsepyan and is the first Marble Slab under the recent agreement to partner with Freshëns.

"Freshëns smoothies offer a complementary product line to our ice cream franchise stores," stated Chris Dull, president of NexCen Franchise Management." The franchisees are able to extend their product offering, providing customers with Marble Slab's super premium ice cream and frozen treats, as well as a healthier alternative."

By combining Marble Slab's innovative gourmet products with Freshëns blended fruit smoothies, the new store will allow two widely respected brands to accommodate customers under one roof. The one stop location offers something for everyone providing both creamy frozen treats and premium healthy snacks.

"We're very excited to bring both Marble Slab and FreshÎns to the Woodland Hills community, said Hamlet Ovsepyan, owner of the new store. "I think the two will prove to be a winning combination due to the quality products each brand has to offer."

Marble Slab Creamery (www.marbleslab.com)
Marble Slab Creamery currently owns more than 375 locations worldwide, including the United States, Puerto Rico, Canada, Bahrain, Kuwait and the United Arab Emirates. It is dedicated to providing its customers with the freshest ingredients available, with product offerings such as hand-rolled freshly baked waffle cones in a variety of flavors, and numerous "mixins," including fresh fruits, fine nuts, sweet candy, and cookies. In 2007, Marble Slab was acquired by NexCen Brands, Inc. (NASDAQ: NEXC), a public brand acquisition and management company that focuses on three verticals: retail franchising, consumer branded products, and quick service restaurant ("QSR") franchising.

NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker®, Shoebox New YorkTM and Waverly®.

The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.

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