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MARBLE SLAB CREAMERY® SET TO OPEN IN PAKISTAN

12/30/2014 –

Global Franchise Group brings homemade ice cream and mix-ins to Lahore, Pakistan through an agreement with Western Brands PVT Ltd.

ATLANTA – December 30, 2014 – Global Franchise Group (GFG), LLC, the franchisor of Marble Slab Creamery®, is proud to announce the opening of the first Marble Slab Creamery in Pakistan. Through an agreement with Western Brands PVT Ltd., Marble Slab Creamery is open in the town of Lahore, known for its cafes, restaurants and entertainment offerings. The store offers Marble Slab’s fresh homemade ice cream with customizable mix-ins and ice cream cakes. It also features a game room complete with the latest video games and consoles and a drive-thru window that will allow customers to pick-up sweet treats from the comfort of their cars.

“Marble Slab Creamery is GFG’s most popular international brand and the opening of the Lahore, Pakistan store signifies our continued expansion in the Southeast Asia subcontinent,” said President and CEO of GFG, Chris Dull. “We now have more than 130 international locations and are thrilled to bring the fun of ice cream and the Marble Slab Creamery experience to the people of Pakistan.”

Consumer spending in Pakistan is rising along with interest in Western food and clothing brands. The new Marble Slab Creamery is an impressive 8,000 square feet making it one of the largest Marble Slab Creamery stores in the world. The Lahore store is located in the same building as Pakistan’s first 9D movie theatre set to open in February 2015.

“We wanted Pakistan’s first Marble Slab Creamery to be a staple in the community and a destination for family fun and sweet treats,” said Jawad Qureshi, Co-Owner and Chief Marketing Officer of Western Brands. “Mable Slab Creamery will offer the most delicious ice cream in Pakistan, and our premium mix-in offerings will allow our customers to customize their orders for a very unique and memorable experience. There is nothing like it in Pakistan, and we are looking forward to welcoming our guests.”

Marble Slab Creamery in Lahore, Pakistan is located at 14-A/III Mahmood Ali Kasuri Road, Gulber 3. Marble Slab Creamery has other international destinations in Bahrain, Canada, Guam, Saudi Arabia, Kuwait, Lebanon, United Arab Emirates, Qatar, Singapore, and the United States.

To find a location near you, visit our web site www.marbleslab.com. You can also join the conversation on Facebook®, www.facebook.com/marbleslabcreamery, Twitter, (@Marbleslab); or Instagram (@marbleslabcreamery).

About Marble Slab Creamery® www.marbleslab.com
Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in, Bahrain, Canada, Guam, Saudi Arabia, Pakistan, Kuwait, Lebanon, United Arab Emirates, Qatar, Singapore, and the United States.

About Global Franchise Group, LLCwww.globalfranchise.com
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick™, Marble Slab Creamery® MaggieMoo’s Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.

MARBLE SLAB CREAMERY® AND MAGGIEMOO’S ICE CREAM & TREATERY® OFFERS SWEET END TO SUMMER WITH LAUNCH OF CUSTOMER REWARDS APP

9/3/2014 –

New “Slab Happy” app offers customers $5 coupon upon signing up and free ice cream on your birthday

ATLANTA – September 3, 2014 – Summer may be coming to an end, but that doesn’t mean it’s the end of ice cream season. Marble Slab Creamery® and MaggieMoo’s Ice Cream & Treatery® announced today the launch of its new app, Slab Happy. The app is free to download and offers customers rewards such as a $5 off coupon just for signing up, and free ice cream on their birthdays and Slab Happy anniversary. Points are earned for every dollar spent. Reach 50 points and customers will receive a $5 off reward.

“Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery are excited to make the end of summer a little sweeter with the launch of Slab Happy – our free rewards app,” said Allison Lauenstein, vice president of ice cream brands for Global Franchise Group, the strategic brand management company behind Marble Slab Creamery and MaggieMoo’s. “This app allows us to easily reach out to and reward our customers for purchasing their favorite ice cream with unlimited mix-ins, and celebrate various milestones such as their birthdays and Slab Happy anniversary with free ice cream.”

Slab Happy can be downloaded for free in the App Store or Google Play. To redeem coupons and rewards, customers must display the offers on their phones or provide their phone number to Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery for verification purposes.

To find a location near you, or to learn more about Slab Happy, visit our websites www.marbleslab.com or www.maggiemoos.com. You can also join the conversation on Facebook®, www.facebook.com/marbleslabcreamery or www.facebook.com/maggiemoos, Twitter, (@Marbleslab or @MaggieMoos); or Instagram (@marbleslabcreamery).

About Marble Slab Creamery® – www.marbleslab.com
Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in, Bahrain, Canada, Guam, Saudi Arabia, Kuwait, Lebanon, Trinidad and Tobago, United Arab Emirates, Qatar, Singapore, and the United States.

About MaggieMoo’s Ice Cream & Treatery® – www.maggiemoos.com
Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo’s Ice Cream & Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo’s has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. MaggieMoo’s brand icon is Miss Maggie Moo, an ice cream celubutante, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.

About Global Franchise Group, LLCwww.globalfranchise.com
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick-service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick™, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.

MARBLE SLAB CREAMERY® AND MAGGIEMOO’S ICE CREAM & TREATERY® TO “MIX-UP” THE SEASONS ON THE FIRST DAY OF SUMMER (JUNE 21)

6/3/2014 –

Store locations across the country will celebrate the first day of summer and new “Unlimited Mix-Ins” pricing with a season “Mix-Up.” Customers wearing winter clothes and gear will receive a buy-one-get-one offer!

ATLANTA (June 3, 2014) – The first day of summer is Saturday, June 21 but Marble Slab Creamery® and MaggieMoo’s Ice Cream & Treatery® appear to have the seasons “Mixed-Up.” To introduce the new “Unlimited Mix-Ins” pricing structure, customers wearing winter clothes and gear (hats, gloves, sweaters, puffy jackets, ski goggles, etc.) will receive a buy-one-get-one offer of equal or lesser value (limit one per customer). Unlimited Mix-Ins pricing allows customers to select the size of their homemade ice cream treat and add as many mix-ins that will fit into the ordered cup or cone size for a set price. The pricing is particularly appealing to families because they can properly budget for their ice cream treat experience, and the buy-one-get-one offer on June 21 makes the deal even sweeter!

“Marble Slab Creamery and MaggieMoo’s is making the first day of summer much more cool,” said Allison Lauenstein, vice president of ice cream brands for Global Franchise Group, the strategic brand management company behind Marble Slab Creamery and MaggieMoo’s. “The first day of summer signifies the height of ice cream season. We wanted to find a way to spread the word about our new Unlimited Mix-Ins pricing, which will prevent people from feeling iced at the register. Come into a store on June 21 sporting your winter best, and we’ll treat you to a buy-one-get-one offer.”

To celebrate, Marble Slab and MaggieMoo’s created an interactive “Unlimited Mix-In Machine” at www.mixnspin.com which allows users to “spin” to create a unique mix-in combination. Each time a site visitor spins the machine, they have the chance of winning a coupon for 10 percent or 30 percent off, or free ice cream for a year! Marble Slab and MaggieMoo’s offers more than 75 flavors of homemade small-batch ice cream, yogurt and sorbet and more than 65 fruity, nutty, and candy-coated mix-in options.

Marble Slab Creamery and MaggieMoo’s “Mix-Up” promotion will take place from 12 to 4 p.m. on Saturday, June 21, 2014. Limit one buy-one-get-one offer per customer.

To find a location near you, or to learn more about  the Unlimited Mix-Ins experience, visit our web sites www.marbleslab.com or www.maggiemoos.com. You can also join the conversation on Facebook®, www.facebook.com/marbleslabcreamery or www.facebook.com/maggiemoos, Twitter, (@Marbleslab or @MaggieMoos); or Instagram (@marbleslabcreamery).

About Marble Slab Creamery® www.marbleslab.com
Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in, Bahrain, Canada, Guam, Saudi Arabia, Kuwait, Lebanon, Trinidad and Tobago, United Arab Emirates, Qatar, Singapore, and the United States.

About MaggieMoo’s Ice Cream & Treatery® www.maggiemoos.com
Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo’s Ice Cream & Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo’s has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. MaggieMoo’s brand icon is Miss Maggie Moo, an ice cream celubutante, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.

About Global Franchise Group, LLCwww.globalfranchise.com 
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes three primary Quick Service Restaurant (QSR) franchise concepts: Great American Cookies®, Marble Slab Creamery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with approximately $5 billion of capital under management and substantial franchise management experience.

MARBLE SLAB CREAMERY® AND MAGGIEMOO’S ICE CREAM & TREATERY® INTRODUCE NEW “UNLIMITED MIX-INS” PRICING STRUCTURE

4/29/2014 –

New pricing allows customers to add as many mix-ins as they please for a set cost, ensuring no surprises at the register

ATLANTA – April 29, 2014 – No more surprises at the register! Marble Slab Creamery® and MaggieMoo’s Ice Cream & Treatery® are inviting customers to “Direct Their Delicious™” with their new “Unlimited Mix-Ins” pricing structure. Customers select the size of their homemade ice cream treat and add as many mix-ins that will fit into the ordered cup or cone size for a set price. Gone are the days of a customer reaching the register and not knowing how much their sweet treat will cost. The pricing, which was slowly tested and rolled out in March, has been well received by customers and has led to many return visits. It’s particularly appealing to families because they can properly budget for their ice cream treat experience.

“Our new brand proposition, ‘Homemade Ice Cream. Unlimited Mix-Ins. One Set Price,’ is a game changer that will drive transactions and differentiate us from our competition,” said Allison Lauenstein, Vice President of ice cream brands for Global Franchise Group, the strategic brand management company behind Marble Slab Creamery and MaggieMoo’s. “Unlimited Mix-Ins gives new customers a reason to come in and try our delicious, made-in-store ice cream while enticing former customers to visit us again for a new and improved experience.”

Customers are invited to Direct Their Delicious™ by:

1. Selecting their favorite homemade small-batch ice cream, yogurt or sorbet flavor (Marble Slab Creamery and MaggieMoo’s offer more than 75 flavors).

2. Choosing a large, regular, or small cup or cone.

3. Selecting from more than 65 fruity, nutty, and candy-coated mix-in options.

Marble Slab Creamery and MaggieMoo’s new pricing is being promoted via social media platforms and a public relations campaign is in the works to coincide with the start of the summer ice cream season. Pricing varies by location. To find out more about Unlimited Mix-Ins and the Direct Your Delicious experience, visit our web sites www.marbleslab.com or www.maggiemoos.com. You can also join the conversation on Facebook®, Twitter or Instagram; www.facebook.com/marbleslabcreamery or www.facebook.com/maggiemoos, Twitter (@Marbleslab or @MaggieMoos), Instagram (@marbleslabcreamery).

About Marble Slab Creamery® – www.marbleslab.com
Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in, Bahrain, Canada, Guam, Saudi Arabia, Kuwait, Lebanon, Mexico, Oman, Trinidad and Tobago, United Arab Emirates, Qatar, Singapore, and the United States.

About MaggieMoo’s Ice Cream & Treatery® – www.maggiemoos.com
Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo’s Ice Cream & Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo’s has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. MaggieMoo’s brand icon is Miss Maggie Moo, an ice cream celubutante, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.

About Global Franchise Group, LLCwww.globalfranchise.com
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes three primary Quick Service Restaurant (QSR) franchise concepts: Great American Cookies®, Marble Slab Creamery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with approximately $5 billion of capital under management and substantial franchise management experience.

GLOBAL FRANCHISE GROUP ESTABLISHES ‘A BITE FOR THE FIGHT’ CAMPAIGN IN SUPPORT OF THE LEUKEMIA & LYMPHOMA SOCIETY

3/24/2014 –

Through the Light The Night Walk fundraising campaign, the franchising company is on a mission to raise $1 million for The Leukemia & Lymphoma Society at its Great American Cookies®, Pretzelmaker®, Marble Slab Creamery® and MaggieMoo’s Ice Cream & Treatery® locations across the U.S.

ATLANTA – March 24, 2014 – Global Franchise Group (GFG), LLC, the strategic brand management company and franchisor behind Great American Cookies®, Pretzelmaker®, Marble Slab Creamery®, and MaggieMoo’s Ice Cream & Treatery®, believes a tasty treat can make a difference and do a lot of good. The company announced today that it has launched its new “A Bite for the Fight” fundraising campaign which aims to reach $1 million to support The Leukemia & Lymphoma Society’s (LLS) efforts to find cures and ensure access to treatments for blood cancer patients. While GFG has worked with LLS for the past two years and has already raised $600,000 to date, “A Bite for the Fight” was created to build fundraising momentum and establish LLS as the company’s Charity of Choice.

“A Bite for the Fight” will launch this spring to support LLS’s Light The Night Walks, a powerful and unique fundraising program that brings together families and communities to honor blood cancer survivors, as well as those lost to the diseases. Throughout the year, GFG’s brands will be raising funds at Great American Cookies, Pretzelmaker, Marble Slab Creamery, and MaggieMoo’s Ice Cream & Treatery locations. The “A Bite for the Fight” program also includes patient outreach, engagement with families, and special offers for supporters of LLS.

“One of the reasons we’ve supported LLS is the significant funds invested in research. Since its inception, LLS has invested nearly $1 billion in research, and in fiscal year 2013 alone, LLS committed to supporting nearly $74 million in research worldwide. Global Franchise Group’s ‘A Bight for the Fight’ campaign further formalizes our partnership with LLS and Light The Night, demonstrating our commitment to its crucial mission to walk to the end of cancer,” said CEO and President of Global Franchise Group, Chris Dull. “Our brands and treats bring smiles to faces and whether it’s an ice cream cone, a delicious chocolate chip cookie, or a soft salted pretzel, our customers should feel good knowing we are raising funds to support a meaningful cause and helping promote smiles along the way.”

“The Leukemia & Lymphoma Society is honored to be named as the Charity of Choice for Global Franchise Group. GFG’s corporate office, brands and franchisees have already been such wonderful supporters of our cause as ‘Special Friends’ partners for the last two years,” commented Mark Roithmayr, chief development officer for LLS. “It is thanks to partnerships like these that LLS has been able to raise critical funds and invest nearly $1 billion in research that is saving lives today.”

For supporters interested in joining GFG’s “A Bite for the Fight” program, donations can also be made online under “Customer Donations” at http://pages.lightthenight.org/2014/globalfranchisegroup.

About Global Franchise Group, LLCwww.globalfranchise.com
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes three primary Quick Service Restaurant (QSR) franchise concepts: Great American Cookies®, Marble Slab Creamery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with approximately $5 billion of capital under management and substantial franchise management experience.

About Leukemia & Lymphoma Societywww.lls.org
LLS is the world’s largest voluntary health organization dedicated to finding cures for blood cancers. Since its founding in 1949, LLS has invested almost $1 billion in research to advance lifesaving therapies and ensure access to treatments for blood cancer patients. In fiscal year 2013, LLS supported research in the U.S., Canada, and seven other countries with a commitment of nearly $74 million. In addition, LLS provides co-pay assistance for prescription drugs and insurance premiums, free education programs, support groups & peer counseling to patients and their families. The charity also advocates for patient access to adequate networks of providers and services, protection from high out-of-pocket costs that limit access to life saving treatments, and is working with regulatory agencies to formulate clinical trial guidelines that will accelerate the development, review and approval of new therapies.