MARBLE SLAB CREAMERY® AND MAGGIEMOO’S ICE CREAM & TREATERY® INTRODUCE NEW “UNLIMITED MIX-INS” PRICING STRUCTURE
New pricing allows customers to add as many mix-ins as they please for a set cost, ensuring no surprises at the register
ATLANTA – April 29, 2014 – No more surprises at the register! Marble Slab Creamery® and MaggieMoo’s Ice Cream & Treatery® are inviting customers to “Direct Their Delicious™” with their new “Unlimited Mix-Ins” pricing structure. Customers select the size of their homemade ice cream treat and add as many mix-ins that will fit into the ordered cup or cone size for a set price. Gone are the days of a customer reaching the register and not knowing how much their sweet treat will cost. The pricing, which was slowly tested and rolled out in March, has been well received by customers and has led to many return visits. It’s particularly appealing to families because they can properly budget for their ice cream treat experience.
“Our new brand proposition, ‘Homemade Ice Cream. Unlimited Mix-Ins. One Set Price,’ is a game changer that will drive transactions and differentiate us from our competition,” said Allison Lauenstein, Vice President of ice cream brands for Global Franchise Group, the strategic brand management company behind Marble Slab Creamery and MaggieMoo’s. “Unlimited Mix-Ins gives new customers a reason to come in and try our delicious, made-in-store ice cream while enticing former customers to visit us again for a new and improved experience.”
Customers are invited to Direct Their Delicious™ by:
Selecting their favorite homemade small-batch ice cream, yogurt or sorbet flavor (Marble Slab Creamery and MaggieMoo’s offer more than 75 flavors).
Choosing a large, regular, or small cup or cone.
Selecting from more than 65 fruity, nutty, and candy-coated mix-in options.
Marble Slab Creamery and MaggieMoo’s new pricing is being promoted via social media platforms and a public relations campaign is in the works to coincide with the start of the summer ice cream season. Pricing varies by location. To find out more about Unlimited Mix-Ins and the Direct Your Delicious experience, visit our web sites. You can also join the conversation on Facebook®, Twitter or Instagram; Marble Slab Facebook or MaggieMoo’s Facebook, Twitter (@Marbleslab or @MaggieMoos), Instagram (@marbleslabcreamery).
About Marble Slab Creamery® – Visit Marble Slab
Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in, Bahrain, Canada, Guam, Saudi Arabia, Kuwait, Lebanon, Mexico, Oman, Trinidad and Tobago, United Arab Emirates, Qatar, Singapore, and the United States.
About MaggieMoo’s Ice Cream & Treatery® – Visit MaggieMoo’s
Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo’s Ice Cream & Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo’s has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. MaggieMoo’s brand icon is Miss Maggie Moo, an ice cream celubutante, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.
About Global Franchise Group, LLC – Visit Global Franchise
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes three primary Quick Service Restaurant (QSR) franchise concepts: Great American Cookies®, Marble Slab Creamery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with approximately $5 billion of capital under management and substantial franchise management experience.