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Birthday Extravaganza

MARBLE SLAB CREAMERY® AND MAGGIEMOO’S ICE CREAM & TREATERY® INTRODUCE NEW “UNLIMITED MIX-INS” PRICING STRUCTURE

4/29/2014 –

New pricing allows customers to add as many mix-ins as they please for a set cost, ensuring no surprises at the register

ATLANTA – April 29, 2014 – No more surprises at the register! Marble Slab Creamery® and MaggieMoo’s Ice Cream & Treatery® are inviting customers to “Direct Their Delicious™” with their new “Unlimited Mix-Ins” pricing structure. Customers select the size of their homemade ice cream treat and add as many mix-ins that will fit into the ordered cup or cone size for a set price. Gone are the days of a customer reaching the register and not knowing how much their sweet treat will cost. The pricing, which was slowly tested and rolled out in March, has been well received by customers and has led to many return visits. It’s particularly appealing to families because they can properly budget for their ice cream treat experience.

“Our new brand proposition, ‘Homemade Ice Cream. Unlimited Mix-Ins. One Set Price,’ is a game changer that will drive transactions and differentiate us from our competition,” said Allison Lauenstein, Vice President of ice cream brands for Global Franchise Group, the strategic brand management company behind Marble Slab Creamery and MaggieMoo’s. “Unlimited Mix-Ins gives new customers a reason to come in and try our delicious, made-in-store ice cream while enticing former customers to visit us again for a new and improved experience.”

Customers are invited to Direct Their Delicious™ by:

Selecting their favorite homemade small-batch ice cream, yogurt or sorbet flavor (Marble Slab Creamery and MaggieMoo’s offer more than 75 flavors).

Choosing a large, regular, or small cup or cone.

Selecting from more than 65 fruity, nutty, and candy-coated mix-in options.

Marble Slab Creamery and MaggieMoo’s new pricing is being promoted via social media platforms and a public relations campaign is in the works to coincide with the start of the summer ice cream season. Pricing varies by location. To find out more about Unlimited Mix-Ins and the Direct Your Delicious experience, visit our web sites. You can also join the conversation on Facebook®, Twitter or Instagram; Marble Slab Facebook or MaggieMoo’s Facebook, Twitter (@Marbleslab or @MaggieMoos), Instagram (@marbleslabcreamery).

About Marble Slab Creamery® – Visit Marble Slab
Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in, Bahrain, Canada, Guam, Saudi Arabia, Kuwait, Lebanon, Mexico, Oman, Trinidad and Tobago, United Arab Emirates, Qatar, Singapore, and the United States.

About MaggieMoo’s Ice Cream & Treatery® – Visit MaggieMoo’s
Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo’s Ice Cream & Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo’s has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. MaggieMoo’s brand icon is Miss Maggie Moo, an ice cream celubutante, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.

About Global Franchise Group, LLCVisit Global Franchise
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes three primary Quick Service Restaurant (QSR) franchise concepts: Great American Cookies®, Marble Slab Creamery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with approximately $5 billion of capital under management and substantial franchise management experience.

GLOBAL FRANCHISE GROUP ESTABLISHES ‘A BITE FOR THE FIGHT’ CAMPAIGN IN SUPPORT OF THE LEUKEMIA & LYMPHOMA SOCIETY

3/24/2014 –

Through the Light The Night Walk fundraising campaign, the franchising company is on a mission to raise $1 million for The Leukemia & Lymphoma Society at its Great American Cookies®, Pretzelmaker®, Marble Slab Creamery® and MaggieMoo’s Ice Cream & Treatery® locations across the U.S.

ATLANTA – March 24, 2014 – Global Franchise Group (GFG), LLC, the strategic brand management company and franchisor behind Great American Cookies®, Pretzelmaker®, Marble Slab Creamery®, and MaggieMoo’s Ice Cream & Treatery®, believes a tasty treat can make a difference and do a lot of good. The company announced today that it has launched its new “A Bite for the Fight” fundraising campaign which aims to reach $1 million to support The Leukemia & Lymphoma Society’s (LLS) efforts to find cures and ensure access to treatments for blood cancer patients. While GFG has worked with LLS for the past two years and has already raised $600,000 to date, “A Bite for the Fight” was created to build fundraising momentum and establish LLS as the company’s Charity of Choice.

“A Bite for the Fight” will launch this spring to support LLS’s Light The Night Walks, a powerful and unique fundraising program that brings together families and communities to honor blood cancer survivors, as well as those lost to the diseases. Throughout the year, GFG’s brands will be raising funds at Great American Cookies, Pretzelmaker, Marble Slab Creamery, and MaggieMoo’s Ice Cream & Treatery locations. The “A Bite for the Fight” program also includes patient outreach, engagement with families, and special offers for supporters of LLS.

“One of the reasons we’ve supported LLS is the significant funds invested in research. Since its inception, LLS has invested nearly $1 billion in research, and in fiscal year 2013 alone, LLS committed to supporting nearly $74 million in research worldwide. Global Franchise Group’s ‘A Bight for the Fight’ campaign further formalizes our partnership with LLS and Light The Night, demonstrating our commitment to its crucial mission to walk to the end of cancer,” said CEO and President of Global Franchise Group, Chris Dull. “Our brands and treats bring smiles to faces and whether it’s an ice cream cone, a delicious chocolate chip cookie, or a soft salted pretzel, our customers should feel good knowing we are raising funds to support a meaningful cause and helping promote smiles along the way.”

“The Leukemia & Lymphoma Society is honored to be named as the Charity of Choice for Global Franchise Group. GFG’s corporate office, brands and franchisees have already been such wonderful supporters of our cause as ‘Special Friends’ partners for the last two years,” commented Mark Roithmayr, chief development officer for LLS. “It is thanks to partnerships like these that LLS has been able to raise critical funds and invest nearly $1 billion in research that is saving lives today.”

For supporters interested in joining GFG’s “A Bite for the Fight” program, donations can also be made online under “Customer Donations” at Light the Night website.

About Global Franchise Group, LLCVisit Global Franchise
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes three primary Quick Service Restaurant (QSR) franchise concepts: Great American Cookies®, Marble Slab Creamery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with approximately $5 billion of capital under management and substantial franchise management experience.

About Leukemia & Lymphoma SocietyVisit LLS
LLS is the world’s largest voluntary health organization dedicated to finding cures for blood cancers. Since its founding in 1949, LLS has invested almost $1 billion in research to advance lifesaving therapies and ensure access to treatments for blood cancer patients. In fiscal year 2013, LLS supported research in the U.S., Canada, and seven other countries with a commitment of nearly $74 million. In addition, LLS provides co-pay assistance for prescription drugs and insurance premiums, free education programs, support groups & peer counseling to patients and their families. The charity also advocates for patient access to adequate networks of providers and services, protection from high out-of-pocket costs that limit access to life saving treatments, and is working with regulatory agencies to formulate clinical trial guidelines that will accelerate the development, review and approval of new therapies.